The Brands That Make Male Optimal Possible

We only partner with brands we have vetted, tested, and trust. Every company on this page was selected because they align with our evidence-based approach to men's health. No paid placements. No shortcuts.

Verified Awin partnersAll Awin verifiedAffiliate disclosure applies

Why We Partner This Way

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We test before we recommend

Seb personally uses or has reviewed every partner's products. No affiliate-only recommendations. No exceptions.

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Science-backed only

No brand makes it on this page without peer-reviewed mechanisms behind their category. Longevity, testing, training: all evidence-based.

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Affiliate transparency

Seb earns a small commission if you buy through our links. The recommendation comes first, always. We'd suggest these brands regardless.

Health Testing & Diagnostics

Epic Life

The most comprehensive at-home healthspan platform in the UK. Seb gets his annual panel here.

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Lola Health

Home Blood Draw

Biomarker tracking and longevity monitoring with fast results and personalised AI recommendations.

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Rainbow Labs

Telehealth with at-home hormone panels, sexual wellness testing, and weight loss treatment.

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AlphaBiolabs

At-home health testing kits. Gold standard for hormone panels, testosterone, thyroid, and DNA testing.

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Vitall Check

UKAS-accredited clinical blood testing with specialist panels for performance, hormones, and longevity. Popular with serious athletes.

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FitnessGenes

Combines DNA analysis with health data to give personalised training, nutrition, and longevity recommendations. Used by men who want to optimise at a genetic level.

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Access a GP

24/7 private GP consultations available the same day. Useful for men who need a referral, a second opinion, or a fast private consultation without waiting weeks.

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Sinocare

Clinically validated blood glucose monitors. Non-negotiable if you are serious about metabolic health.

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GI Cognition

Specialist gut health diagnostics and consultations for anyone who suspects gut dysfunction.

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Medichecks

Doctor Reviewed

Comprehensive blood tests with doctor-reviewed results in 24 hours. The go-to for male hormone panels.

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Forth

Longitudinal Tracking

Track 40+ biomarkers over time. Testosterone, thyroid, metabolic, liver — all in one dashboard.

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Ultrahuman Ring AIR

No Subscription

The Ultrahuman Ring AIR tracks HRV, sleep stages, body temperature, and movement without a subscription. The most actionable wearable for men optimising recovery.

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Check My Body Health

970+ Foods Tested

At-home food intolerance testing covering 970+ foods. IgG4 antibody analysis from a finger-prick sample. Useful for identifying hidden dietary inflammation suppressing testosterone.

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Longevity & NAD+

Charava

The UK longevity supplement brand Seb has used longest. Properly formulated, properly dosed.

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NADIOL

Market-leading NAD+ supplements with globally recognised formulations and high bioavailability NMN and NR.

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L Cell

Longevity Specialists

L Cell develops longevity-specific supplements — NMN, spermidine, fisetin, and NAD+ precursors — in collaboration with leading researchers. Dosed to match the clinical trials.

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Biobees

Royal Jelly Specialists

Biobees specialises in premium royal jelly products — fresh and lyophilised. Emerging evidence for testosterone support via LH signalling and anti-inflammatory mechanisms.

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APMZEE

Built on four pillars: Action, Performance, Movement, Sleep. No gimmicks, no sugary lifestyle supplements.

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Insynergy Labs

Ultra premium grade, market-leading nutritional supplements. One of the highest commission rates in the supplement space.

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Revive Active

All-in-one powdered supplements for energy, immunity, cognition, and joints. Strong clinical backing.

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NMN Bio

UK-based NMN supplement brand. High-purity NAD+ precursor for longevity, mitochondrial function, and cellular energy.

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Testosterone & Hormones

Pharmacy2U

Online TRT

UK Online Doctor service for men with confirmed clinical testosterone deficiency. GP-registered, no long waits.

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SYNKD Health

Premium supplement brand with a strong focus on personalised health tracking and testosterone support.

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Legal Muscle

Legal anabolic food supplements for muscle building. No grey-area compounds — food-supplement legal in the UK.

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Muscle Research

UK-based legal anabolic supplements with a strong sports nutrition range. Herbal, no side effects.

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Click Pharmacy

GPhC-registered UK online pharmacy. Private prescriptions, men's health consultations, and weight loss programmes.

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Voy

Online TRT Clinic

Trusted by over 1.5 million patients. Voy provides online prescriptions for testosterone replacement therapy, GLP-1 weight loss medication, and men's health treatment — NHS and private.

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Supplements & Nutrition

MyProtein

Best Value

One of the UK's biggest sports nutrition brands. Good value protein, creatine and supplements.

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Bulk

Premium

Premium sports nutrition. High quality protein, creatine and supplement stacks.

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Supp

GMP-manufactured UK supplement brand with honest labelling. Creatine, protein, and individual nutrients done properly.

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Nature's Fix

The UK's largest specialist supplement retailer. Thousands of products for comparing and stacking.

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Vegums

Magnesium, omega-3, iron without the pills. Pharmacist-founded and actually enjoyable to take.

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Raw Beauty Lab

Superfood-powered supplements with food-matrix delivery for superior absorption.

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Botanycl

Plant-based supplements for stress-driven inflammation and skin health.

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DR.VEGAN

The world's most ethical vegan supplement range. Zero nasty additives, suitable for all diets, 15% commission per sale.

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Fitimins

Scientifically formulated wellness supplements and nootropic blends. Solid range for cognitive support and general health.

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Bio-Synergy

The UK's leading sports nutrition and genetics brand since 1997. Trusted by athletes and fitness professionals.

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ARTAH

Science-led performance nutrition targeting metabolic and hormonal health. Strong evidence base, clean formulations, notable conversion rate.

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Simply Supplements

Well-established UK supplements retailer covering all the core vitamins, minerals, and single-ingredient supplements at accessible prices.

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KIKI Health

Whole Food Nutrition

KIKI Health uses bioavailable, food-state nutrients — methylated B vitamins, lichen-derived D3, absorbable magnesium forms. No synthetics, no fillers.

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33Fuel

Natural, plant-based sports nutrition developed for ultra-endurance athletes. No artificial sweeteners, no maltodextrin. Clean fuel for long training blocks.

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Edible Health

UK collagen supplement brand covering marine and bovine collagen for joints, skin, and connective tissue. Relevant for men over 35.

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Lily and Loaf

Natural health products, supplements, and essential oils with a long-standing UK reputation.

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BioVelvet

Patented deer antler velvet skin recovery cream. Dermatologist-recommended for eczema, psoriasis, and compromised skin barrier.

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Collagen Superdose

High-dose collagen peptides for joint health, skin and recovery. UK brand with clinically meaningful doses.

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Neubria

Cognitive supplement brand. Spark and Charge formulas for focus and mental clarity. Lion's mane plus bacopa at meaningful doses.

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Together Health

Clean-label UK supplements. Whole-food vitamin D3, omega-3, magnesium bisglycinate. Certified organic where possible.

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Gold Collagen

Market leader in liquid collagen. Relevant for men over 40 focused on joint health, skin quality, and recovery. Strong evidence base for Type I collagen supplementation.

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EcoWise

Creatine HCl in gummy form — faster absorption than monohydrate, no bloating. Backed by clinical research. Good alternative article angle for creatine content.

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Gut Health

BioGaia

Clinically Studied

L. reuteri strains — the most clinically studied probiotics for testosterone, gut health, and immunity.

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io Gut Health

The UK's first prebiotic fibre-infused water. Simple, daily gut health support without another pill.

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ProVen Biotics

30+ years of clinical research. Manufactured in South Wales. The most evidence-backed probiotic range in the UK — relevant for gut health, immunity, and the testosterone-gut axis.

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Sleep & Stress

CBD Armour

Seb's Choice

Full-spectrum CBD oil, properly dosed and third-party tested. Seb's go-to for sleep and stress.

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Luff Sleep

Bamboo bedding and sleep products for better recovery.

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Blueair

Clinically tested air purifiers. Poor air quality disrupts sleep and elevates cortisol — both hammer testosterone. Blueair is the best-in-class fix.

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Training & Performance

Echo Water

Hydrogen water therapy for recovery and wellness.

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Beyond Shakers

Lightweight, robust, plastic-free. The only shaker worth buying if you care about what you put in your body.

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aZengear

Quality braces, compression gear, and fitness accessories. Good for supporting joints during Zone 2.

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Water to Go

Removes 99.9% of contaminants including chlorine and heavy metals. Clean hydration for training.

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JOLTBOLT

Clean functional energy without the cortisol spike. Adaptogenic support, lower caffeine dose.

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Ritual and Flow

Seb's Daily

Ceremonial-grade matcha with measured L-theanine ratios. The specific combination studied for sustained cognitive performance. Seb drinks it daily.

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Medical Cannabis

Releaf

Legally Prescribed

The UK's leading medical cannabis clinic. Legally prescribed by UK doctors for chronic pain, sleep disorders, anxiety, and PTSD. Relevant to men who have exhausted conventional options.

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Travel & Retreats

Booking.com

Book health retreats, wellness resorts, and recovery-focused hotels worldwide. From Thailand detox retreats to UK countryside escapes.

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